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Fundudzi by Craig Jacobs has opened up a new path of connections and expertise for Jacobs, who engages regularly in the African retail and design landscape, working on projects across South Africa, Mozambique, Botswana and Angola. Jacobs believes that we are moving globally to a new consciousness of honesty and emotional connection, and that is why he founded Africa’s first eco and ethically committed label, Fundudzi by Craig Jacobs in 2004.
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This sense of the underlying pattern driving contagious behavior is channeled into his work as one of the country’s leading trend architects through his TrendSpot column in the Sunday Times Lifestyle and as a lecturer on trends for the London International School of Fashion (Lisof).Ī creative strategist specializing in media and content, he has worked with companies including SAB Miller, Pick n Pay, The Foschini Group and Montblanc. Jacobs, who studied media and sociology at the University of Technology (Sydney), believes that our tastes, interests and consumer behaviours do not happen by chance – a panoply of events, stimuli and environmental factors all play a role in what we chose to buy and how we chose to live. His media background includes co-presenting a weekly youth radio programme (Australia), co-presenting fashion lifestyle programme Fashion Avenue with Jodie Kidd on the US cable channel The Style Network) and as a roving reporter for The Style Report on etv for Nicky Greenwall. Having crafted a more than decade long career spanning fashion, entertainment and media, Jacobs has captured the shifting cultural identity of South Africa and its place in Africa through his work as a social columnist (writing the country’s leading society column with Gwen Gill in the Sunday Times), entertainment reporter and style influential.Īcknowledged by the Design Indaba in its inaugural Design List (2004), he has drawn the international spotlight on the local design firmament through his work on publications such as True Love in South Africa, cream in Australia and US Weekly in the United States.
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But FÜDY’s meals are not just good for you, they’re good for the planet for too! The meals come in 100 percent recyclable packaging, staying true to the brand’s earth-conscious initiatives. Pather decided to launch the made-to-order meal delivery service after noticing a gap in the market for healthy convenience foods. Vegans in Cape Town rejoice it’s now even easier to get vegan-friendly grub delivered straight to your door thanks to Kamini Pather! The winner of Masterchef South Africa season 2 has just launched food delivery service, FÜDY, in the Mother City and it’s mostly vegan! Yes indeed, plant-based eating has never been easier, or more delicious.
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